Concept project — fictional brand

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The person who has to decide
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Insights

Insights

Short reads with the conclusion first. Dates are fictional.

Decide before you analyse

2026-04-14 (fictional) · 5 min

A decision statement costs one week and can save two months of analysis nobody uses.

Two options, not five

2026-03-02 (fictional) · 4 min

Teams that weigh five options often avoid choosing. Two real options, with what each gives up, produce a decision.

Why handovers fail

2026-01-26 (fictional) · 6 min

Most plans fail in the weeks after the consultants leave. Three habits prevent it.

When growth outruns structure

2025-11-18 (fictional) · 5 min

A company of 120 cannot run like a company of 30. Four signs it is time to change the way work flows.

The honest no

2025-09-09 (fictional) · 3 min

Sometimes the right advice is that consultants are not the answer. How to tell.