Concept project — fictional brand

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Meridew Partners
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Strategy choices

Strategy choices

Decide where to compete and what to stop doing.

A company is growing and the leadership team has more good ideas than capacity.

Best for: Owners and executive teams of 50 to 500 people.

We help you choose three things and drop the rest.

The work ends with a short list of priorities, in order, with the reasons for the order and the things you agreed not to do.

It does not end with a 90-page document.

It takes four to eight weeks in four stages.

Decide the question. Collect the few facts that matter. Set out two or three options with what each gives up. Choose, in a session with the full team.

We run the session; you take the decision.

We need a sponsor and a weekly hour.

One person with the authority to decide, and an hour a week from them. Without it, work slows and conclusions go unread.

This is not a market study.

We use the information you already hold and a small number of interviews. If you need a market study, we will say so and suggest who does that well.

What you get

  • A one-page strategy in plain words
  • A ranked list of choices and what was dropped
  • A 90-day plan with owners

Typical length: 4 to 8 weeks (example). Not a quote.

Check the fitWrite to us

See also: Two options, not five

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