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Two options, not five
2026-03-02 (fictional) · 4 min
In short
Teams that weigh five options often avoid choosing. Two real options, with what each gives up, produce a decision.
Five options usually means two real ones and three to make the list look thorough.
Ask which options the sponsor would actually take. Remove the rest.
Every option should state what it makes harder.
An option that gives up nothing is an option nobody has examined.
Choose in one session, with everyone present.
A decision made by email is reopened by email.
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