Concept project — fictional brand

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The slow way round.

Small groups, long days on foot or by water, and a route you can read before you ask about it. Scroll through a trip and watch the line walk across the map.

Read a routeBuild your own

Fictional company: every region, route and price here is invented, and nothing can be booked.

Day 3: Wren Pass · 15 kmSolid line: read so far. Dotted line: still to come.

How a trip works

  1. Read the route

    Every trip is written day by day, with distances, a place to sleep and what lunch might be.

  2. Shape it

    Copy the days you like into your own itinerary, drop the ones you do not and move the rest around.

  3. Ask us

    Send an enquiry and a real company would reply with a proposal, never an instant booking. In this concept nothing is sent.

Five places, five palettes

Each destination has its own colours. The frame stays the same.

All destinations

Read the route as text
  • Day 1, Tolbeck, 6 km
  • Day 2, Aldersey Hut, 13 km
  • Day 3, Wren Pass, 15 km
  • Day 4, Marl Fold, 11 km
  • Day 5, Hosk, 17 km
  • Day 6, Brindle Col, 16 km

A trip to start with

  1. Day 1Arrive and walk the valley floor

    Tolbeck, 6 km

    We meet at the village bakery in the afternoon and walk the flat track by the stream just to loosen the legs. The first view of the ridge comes at six, when the light turns the grey slopes briefly blue.

    Sleep
    Guesthouse above the bakery
    Eat
    Barley soup and rye bread
  2. Day 2Up through the beech wood

    Aldersey Hut, 13 km

    The path climbs steadily through beech that smells of wet coins, and comes out above the treeline at a stone hut with a stove. There is time to sit before supper, and nobody checks a watch.

    Sleep
    Mountain hut, shared rooms of four
    Eat
    Hut stew and pickled pears
  3. Day 3The pass in the early morning

    Wren Pass, 15 km

    We leave before breakfast so the pass is ours for an hour. After it the ground opens into pasture, and the cowbells begin to tell you where the herd is.

    Sleep
    Farm loft with a view of the pass
    Eat
    Sheep cheese, flatbread, plum jam

Read all six days

Small things we plan for

The bread, the ferry and the footpath are not extras. They are the trip.

All experiences

A narrow footpath through tawny grass toward a rounded hill.
Footpath. Generated illustration standing in for a fictional place.

From the journal

Read the journal

Make a trip your own

Pick days from any route, put them in the order you like and see the line they draw. It stays in your browser.

Open the itinerary builder

Ask before you decide

We write back with a route, not a sales call. (Concept: no reply will come.)

Make an enquiry