- For
- In-house experiment
- Year (fictional)
- 2025
- Kind
- Experimental
- What we made
- Research, Variable type, Generative poster
This project, its client and its outcome are invented for a concept by Artlogic.
The brief
No client. We wanted to find out how far a letter can stretch before it stops being itself.
The idea
Map the weather to two axes: width follows wind, slant follows direction. Twenty-six letters, five forecasts, one poster that reads at every setting.
The making
We set a legibility floor first, a test word at every combination, and only kept the range where it still reads. The poster is made from fifty such test words.
What it is
A poster and a rule: never go past the point where a reader has to guess. An experiment, nothing more.
Plates
Five forecasts Test grid Wind
Reel: not part of this preview.
Process reel
A short reel of the plates being made (fictional; no real client footage).