- For
- Marrow (fictional pasta subscription)
- Year (fictional)
- 2026
- Kind
- Digital
- What we made
- Brand, Shop design, Packaging
This project, its client and its outcome are invented for a concept by Artlogic.
The brief
A fortnightly pasta box needed a shop that sells without pushing and a box that looks good on a doorstep.
The idea
Pasta shapes as a type system: each shape has a colour and a letter, and the shop navigation is the alphabet of shapes.
The making
We drew twelve flat shapes, mapped colour to flour, and kept the checkout as plain as a form can be. The shop is a design only; there is no store.
What it is
A shop design and a box. Fictional brand, fictional prices, no orders taken.
Plates
Twelve shapes Box lid Wordmark
Reel: not part of this preview.
Process reel
A short reel of the plates being made (fictional; no real client footage).