- For
- Lantern Hours (fictional seasonal night market)
- Year (fictional)
- 2026
- Kind
- Identity
- What we made
- Identity, Wayfinding, Poster series
This project, its client and its outcome are invented for a concept by Artlogic.
The brief
A seasonal night market wanted wayfinding that works in the dark and posters that are legible from a moving bus.
The idea
The colour of the sky from dusk to midnight, in three flat steps. Each stall row gets the colour of its hour, so you can find your way by colour and by number.
The making
The poster letters are huge and uneven on purpose; the numerals for stalls are set in a narrow, even cut so they can be read in a crowd.
What it is
A wayfinding set with high contrast pairs checked for low light. A concept only.
Plates
Row seven Lantern row Poster
Reel: not part of this preview.
Process reel
A short reel of the plates being made (fictional; no real client footage).