Concept project — fictional brand

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Linen, loudly.

Twelve pieces. One collection. Made in small runs and shown the way a magazine shows a story.

Fictional label. Nothing here can be bought; prices and stock are examples.

Cream and black garments mid-air against a blue sky.
In the frame: Slab Shirt, Ledger Trouser, drawn. Generated illustration: Cream and black garments in the wind. Not a piece from the collection.

Wind, mostly.

  • Slab Shirt

    EUR 148 (example)

    Linen, 180 g/m2

    Colour: Bone
    Size

  • Ledger Trouser

    EUR 168 (example)

    Linen, 200 g/m2

    Colour: Ink
    Size

Spread 1 of 6

The collection, in order.

  1. 01Slab ShirtLinenEUR 148
  2. 02Ledger TrouserLinenEUR 168
  3. 03Hem SkirtLinenEUR 138
  4. 04Slouch BlazerLinenEUR 286
  5. 05Bell DressLinenEUR 224
  6. 06Tether VestLinen and woolEUR 172
  7. 07Pocket CoatWoolEUR 420
  8. 08Rib KnitWoolEUR 198
  9. 09Square ScarfWoolEUR 96
  10. 10Apron DressLinenEUR 196
  11. 11Short LinenLinenEUR 118
  12. 12Linen ToteLinenEUR 72

The pieces are drawn flats. The campaign photographs are not made yet. All prices are examples in euros. No payment is taken.

View the collection

Linen that has opinions.

We cut linen heavy and wool soft, then leave the seams where you can see them. Nothing is pre-washed to look old; it is allowed to get there on its own.

  • Bone#E9E2D4
  • Ink#161616
  • Rust#A5502F
  • Moss#59613E
  • Tar#23221F
  • Chalk#D8D4CB

Swatch cards are drawn, not photographed.

A close view of plain bone linen weave.
Generated illustration: plain bone linen weave. Not a piece from the collection.

Cut wide. Sized honestly.

Every piece has measurements in centimetres and a size table in EU, UK and US. If you are between sizes, go up.

Size guide