Concept project — fictional brand

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Penmark Labs

How a mark is made

A mark is a reading rule applied to a piece of text, with the evidence on the page and a suggested next step. If it cannot show all three, it is not made.

  1. Read

    The document is split into lines, numbers and dates. Nothing is inferred from outside the document except settings the reader has chosen, such as a preferred payment term.

  2. Apply a rule

    Each rule is short and written down: for example "Printed subtotal compared with the sum of the lines" or "Deadline phrase resolved against the letter date".

  3. Mark

    Where a rule fires, the page gets one of four marks (Check, Risk, Missing, Fine) and a note of at most ten words in the margin.

  4. Show the work

    Each mark opens to the rule, the evidence from the page and a suggested next step. Computed numbers are shown with their arithmetic.

  5. Hand over

    A person reviews, accepts or ignores every mark. Nothing is sent, paid, signed or filed by the tool.

The four marks

The four marks
MarkDrawn asMeans
CheckUnderline or circleUnclear, vague or worth confirming.
RiskHighlight or circleCosts money, time or options if left alone.
MissingBracketExpected and not found on the page.
FineTickChecked and in order.

And in this demo

No rule is executed. The three documents and every mark were written by hand and are replayed. The arithmetic you see (for example 980.00 + 672.00 + 45.00 = 1,697.00) is correct, and the reading rules are real descriptions of what a careful person checks, but no model is running.

Known limits of any tool like this