Speed Is a Feature
Every 100ms of latency costs roughly 1% in conversions. A site that loads in 1 second converts 3× better than one that loads in 5 seconds. These are not theoretical numbers — they are consistent findings across thousands of A/B tests. Performance is not a nice-to-have. It is a revenue lever.
What We Audit
We run a comprehensive performance audit covering: Core Web Vitals (LCP, INP, CLS), Time to First Byte (TTFB), render-blocking resources, JavaScript bundle size and execution cost, image optimization and delivery strategy, server response time and caching configuration, database query performance, and CDN configuration.
We use WebPageTest, Chrome DevTools, PageSpeed Insights, and Lighthouse CI to capture real-world and lab data. We audit from multiple geographic locations to understand the impact of your hosting on your specific audience.
Typical Findings
In our experience, most performance problems fall into five categories: oversized images delivered without modern formats, unoptimized third-party scripts (analytics, chat, ads), missing or misconfigured caching, server infrastructure not matched to traffic geography, and accumulated JavaScript debt from years of plugin additions.
What We Deliver
Performance audit report with prioritized findings, implementation of fixes, before/after measurement documentation, and a set of Lighthouse CI checks you can run on every deploy going forward.