Room 18 · Electronic music and media-arts festival · Concept
Voltbloom
Three days. Four stages. One signal.
Voltbloom, a fictional three-day electronic music festival where each day is a risograph-style poster that recomposes around the stages and genres you pick.
Concept project — fictional brand. This project was created by ARTLOGIC to demonstrate a possible brand and digital experience. The organization, name, people, prices, and data shown are fictional. This is not client work and does not represent measured business results.
01 The brief
- The brand
- Voltbloom is a fictional three-day, four-stage electronic music and media-arts festival. Its tagline is "Three days. Four stages. One signal."
- The problem
- Festival visitors, mostly on phones, need to see who plays, when and where, and plan their own days. The poster look has to leave the information plain.
02 The idea
A poster that is printed again for you
- What you see
- The visitor picks a day, then ticks stages and genres, and the day poster is redrawn around the choice. The timetable below offers grid, table and list views, and saved sets form "my festival".
- How it works
- Posters are inline SVG built from seeded data in two inks, with halftone dots drawn as zero-length dashes. Saved sets are kept in the browser with localStorage and are never sent anywhere.
03 Design system
- Stock Ground#F2EFE6 groundWarm off-white paper.
- Key Ink#111111 inkAll text, rules and borders.
- Bloom Magenta#FF2E88 accentPrimary buttons and pressed day tabs, never small text.
- Muted Ink#5C5950 mutedFine print only.
- Signal Blue #2333FF. Focus ring, pressed chips, bands.
- Poster Paper #F7F4EA. Lighter sheet under posters and panels.
- Error #B0003F. Validation text.
- Type
- Big Shoulders
Headings, names, nav, buttons and table heads, uppercase. - Space Grotesk
Running text, notices and anything read closely.
- Big Shoulders
- Edges
- Square corners, flat fills and 3 px ink rules in place of cards and shadows. Key elements carry a second ink plate offset a few pixels, like a misregistered print.
- Motion
- Reduced-motion rules are present in the stylesheet. Colour overprints with multiply and never blends as a gradient.
04 Process
Pre-production
Pre-production fixed the thesis, a risograph poster language and a sitemap covering home, lineup, artists, schedule, venue, tickets and FAQ, with the timetable required to work as a table first.
Build
The site was built from the product brief and design direction: poster studio, schedule with filters and three views, artist pages, venue map, demo ticket selection and FAQ.
Finish review
Impeccable finish-review rounds compared the built pages with the direction and the quality bar.
Fixes
The review produced an ordered list of fixes, applied and then checked again.
05 Technology and accessibility
- Stack
- Next.js 16, Tailwind CSS 4 and TypeScript, inside the studio's single application.
- Particular to this site
- Inline SVG posters generated from seeds
- Halftone from zero-length dashes
- Timetable as grid, table and list views
- Favourites kept in localStorage
- Access
- Timetable available as a real table
- Day and filter controls are buttons with aria-pressed
- Stage and genre use icons and text beside colour
- Status regions announce changes
- Reduced-motion media query respected
- Tests
- Covered by its own Playwright end-to-end spec.
06 Honest notes
Voltbloom is a fictional brand and this is a concept project by Artlogic. The festival, dates, venue and tickets are invented, and ticket selection involves no payment.
The ticket demo says it is a demo and stores nothing. Only the favourites live in your own browser.
There are no photographs. Posters, artist portraits and the venue map are generated SVG graphics, so no real person has a likeness shown. The 24 artist names are invented and were checked by web search for clashes, which is a snapshot and not a trademark check.
07 See it
Fictional prototype. A concept by ARTLOGIC for a fictional brand. English only.