Insights

Thoughts on web design, CMS development, performance, and industry trends from the Artlogic team.

How to Write Content That Converts: Our Framework for Web Copy
Web Design · 30 Mar 2025

How to Write Content That Converts: Our Framework for Web Copy

The copywriting framework we use for every landing page, service page, and CTA we write — with examples from real client projects.

Drupal 11 Experience Builder: What It Means for Site Builders
CMS · 15 Mar 2025

Drupal 11 Experience Builder: What It Means for Site Builders

Experience Builder is Drupal's most significant editorial UX improvement in a decade. Here is what site builders and content editors need to know.

Core Web Vitals: Practical Optimization Guide
SEO · 05 Mar 2025

Core Web Vitals: Practical Optimization Guide

After optimizing dozens of Drupal and WordPress sites for Core Web Vitals, here are the interventions that actually move the needle — ranked by impact.

Privacy-First Analytics: GA4 Alternatives That Work
Technology · 01 Mar 2025

Privacy-First Analytics: GA4 Alternatives That Work

With GA4's data retention limits and GDPR challenges, many clients are looking for alternatives. Here is our honest comparison of Plausible, Fathom, Matomo, and PostHog.

The Right Way to Handle Images in Drupal in 2025
Performance · 15 Feb 2025

The Right Way to Handle Images in Drupal in 2025

WebP, responsive images, lazy loading, and image styles — the complete guide to image optimisation in Drupal 10/11.

Headless CMS in 2024: When to Go Headless
CMS · 12 Feb 2025

Headless CMS in 2024: When to Go Headless

Headless architecture gets recommended for everything. Here is an honest breakdown of when it actually makes sense — and when it does not.

What We Learned from Migrating a 50,000-Node Drupal 7 Site
CMS · 01 Feb 2025

What We Learned from Migrating a 50,000-Node Drupal 7 Site

A six-month Drupal 7 to 11 migration for a media client. The architecture decisions, the data challenges, and the things we wish we had known before starting.

Font Loading Strategy for Fast, Beautiful Web Typography
Performance · 20 Jan 2025

Font Loading Strategy for Fast, Beautiful Web Typography

FOUT, FOIT, font-display, variable fonts, and preloading — the complete guide to loading fonts without hurting your Core Web Vitals.

What's New in Drupal 11
CMS · 08 Jan 2025

What's New in Drupal 11

Drupal 11 is the most developer-friendly release yet. Here's what changed, what was removed, and what it means for your next project.

Schema Markup for Service Businesses: An Implementation Guide
Technology · 05 Jan 2025

Schema Markup for Service Businesses: An Implementation Guide

How to implement Organization, Service, LocalBusiness, FAQPage, and Review schema on a Drupal site — with JSON-LD examples.

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