Make
Automation Platform
Make (formerly Integromat) is a visual, node-based automation platform for connecting apps and building multi-step workflows without code. Compared to Zapier's linear "trigger then actions" model, Make's canvas supports branching logic, loops, and error handlers natively — genuinely useful for agencies running complex client reporting pipelines or multi-channel campaign orchestration.
It sits underneath most CRM platforms an agency uses (HighLevel, HubSpot) as the connective tissue between tools those platforms don't natively talk to.
Rating breakdown
- AI Features
- 7
- Ease of Use
- 6
- Automation
- 9
- Integrations
- 8
- Documentation
- 7
- API Quality
- 8
- Scalability
- 8
- Pricing Value
- 8
- Support
- 7
- Overall Value
- 8
Pros
- + Visual canvas makes branching/conditional logic far easier to build than Zapier's linear steps
- + Operations-based pricing is cheaper than Zapier at high task volume
- + Built-in error handling and retry logic on every module
Cons
- − Steeper learning curve than Zapier for a first automation
- − Fewer native app integrations than Zapier's catalog
- − Operations pricing can be unpredictable for scenarios with many steps
FAQ
How does Make's pricing actually work?
Make's operations-based pricing counts every individual step in a scenario run, so a 10-step workflow triggered 1,000 times a month consumes far more than a 2-step one at the same volume — budget around your most complex scenarios, not just contact count.